The Jovial Mission

Our mission is to create authentic, unique and satisfying foods you can trust, with a time-honored taste that embraces the heritage of our ancestors. Our crops are lovingly cultivated by small-scale farmers and our products are masterly crafted by Italian artisans, resulting in the finest nutrient-rich, distinctly flavorful foods.

We take our mission very seriously and promise to:

  • Rediscover the purest ancient and heirloom varieties of ingredients, replenish their supply and transform them into products that enhance nature’s innate goodness.
  • Honor individuals with food intolerance by sourcing only the finest allergen-free ingredients to create delicious and wholesome foods they can enjoy with confidence.
  • Support the small-family farmer and pursue a sustainable business model in which we are directly monitoring the growing, harvesting and processing in limited geographical areas to reduce our fossil fuel consumption.
  • Offer the cleanest and most recyclable and compostable packaging options available, because caring about the environment means considering the entire process, from seed to shelf.
Hands holding wheat

Join the Jovial Community today and be a part of our mission, we would love to meet you.

Discover just how Inherently Good your food can really be.